The Channel That Looked Best Was Standing Closest to the Register

Paid social posted the strongest attributed revenue in the mix. Then someone asked who was buying.

Your Ad Worked. It Converted Where You Can't See.

People find you on one screen and buy on another, behind a wall that reports almost nothing.

The CEO Opened Google Analytics and Cut the Budget

A channel can look dead in a tool that was never able to see its sales.

The Platform Wasn't Underperforming. It Was Overcharging.

What a CPM comparison across three CTV vendors caught that a performance review never would.

The Line Item Nobody Questions

Brand search reports beautifully. That's exactly why it deserves scrutiny, not less.

I Knew What Their ROAS Would Say Before They Ran a Single Ad

Most of Your Revenue Has Nothing to Do With Your Advertising